If you’re not sure, get a second, third, or fourth opinion before making the final call. If you’re talking about a serious topic, throwing in an emoji can water down the impact you want to have.Īgain, this all comes down to knowing your audience, what will work, and what will offend. Before adding an emoji, think about your brand’s personality and ask yourself if the emoji matches your vibe.īy adding this final check to your social media captions, you can make sure your brand voice is consistent, and you’re creating an online space that resonates with your audience. Using the blowing kisses or the broken red heart emoji is inappropriate and awkward.īut if you’re running a bakery with a quirky sense of humor, almost the entire emoji menu is up for grabs. Why? Depending on your brand personality, not every emoji is going to make sense, and it could make your audience feel uncomfortable or confused. Use emojis that match your brandĪre you serious and practical? Or spicy and youthful? Just like you have a brand style guide for your written copy, you need one for your emoji use. So before you add an emoji in your social media post, do your research to make sure its meaning won’t confuse your audience, and the meaning is clear. Most people use it to convey sarcasm or passive aggression towards a situation.īut not everyone is aware of that context. The same goes for the slightly smiling face (🙂). Its meaning can easily become confusing if the user isn’t aware of its everyday uses. It’s easy for emojis to get lost in translation, especially when you bring in pop culture references.įor example, the loudly crying face (😭) is used to convey dramatic feelings like FOMO, excitement, or frustration. Keep your emoji use minimal, and be mindful that the description adds to your message instead of taking meaning away. Or if you use a string of different emojis, the person will hear a laundry list of emoji descriptions like “laughingcryingface-thumbsup-redheart-smilingfacewithsmilingeyes.”Īnnoying, right? It’s time-consuming for the listener and makes the message of your caption confusing. So if you use the emoji 😎😎😎😎, the person will hear “smiling face with sunglasses” four times in a row. Text-to-speech readers will read each emoji description out loud. Want your social media posts to be inclusive? Don’t go crazy with your emoji use. Keep your social media emoji use accessible
#Emojis for linkedin posts professional#
On more professional networks, like LinkedIn, it’s best to steer clear of emoji use altogether.īefore you start Plann’ing out your next batch of social media posts, read through these emoji best practices and make sure your content is inclusive and on-brand. Plus, they don’t suit all social platforms. If you aren’t aware of emoji meanings, you might unintentionally offend your audience. Too many emojis can alienate a huge chunk of your audience (especially the vision-impaired who rely on text-to-speech programs). 6 best practices for using emojis in your social media postsĮmojis are an excellent way to add some *spice* to your social media captions, but they can be a double-edged sword. They give audiences a visual indication of the tone of our message and add context to our captions and content. With the invention of social media, emoji use has exploded and has become an important part of our daily lives. Over the years, it’s evolved from icons like 🙂 and <3 to icons like 😍 😄 😋 that can help us communicate our emotions over the internet. What are emojis, and why do we use them in online communication?Įver since the 1970s, when emails became the new way to send messages, people have found ways to shorten their messages.
Over 2M brands already use our all-in-one creation, scheduling and publishing tool for posts AND stories! LEARN MOREīefore we dive into emoji etiquette, let’s take a few steps back.
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